Strong finance & operations
We will increase the game’s revenues, invest our resources wisely and administer responsibly to secure the growth of the game
Strong finance & operations: our focus
-
-
-
People
We will support and recognise the role of volunteers and staff within the game and create an environment that attracts and welcomes new people into cricket. Our people are the game's greatest asset.
Focus
- Everyone working in the game – both paid and volunteers.
Key partners
- All cricket organisations.
The priorities
- Undertake a national workforce plan to support the game to deliver our vision.
- Invest in training, tools and support to underpin the national workforce plan.
- Attract, retain and develop high quality people at all levels of the game to build a valued and high performing employee and volunteer network.
- Provide talent and succession planning at all levels in all organisations to build career opportunities.
-
-
-
-
Revenue & reach
We will build stronger revenue streams and commercial partnerships to underpin our strategy and deliver a financially sustainable game for future generations.
Focus
- Central funding and commercial partnerships.
Key partners
- ECB, MCC, FCCs, CCBs, MCCA, clubs and leagues.
The priorities
- Deliver commercial partnerships that underpin the finances of our organisations.
- Award 2020-2022 major match fixtures at the earliest possible opportunity to support financial planning for international venues.
- Simplify funding of the game to provide increased financial certainty to cricket's network.
- Improve collective planning and promotion to maximise cricket’s impact and reach.
-
-
-
-
Insight
We will invest in improving our understanding of how people engage with cricket to improve decision-making across the game. Specific insight focus in 2016-20 will be placed on cricket opportunities for women, boys, girls and multicultural communities.
Focus
- Existing and potential players and fans.
Key partners
- ECB, MCC, FCCs, CCBs and cricketing charities.
The priorities
- Deliver insight to the game as part of a coordinated strategy, supported by clear plans for game-wide IT and data management.
- Invest in information systems to provide insight to inform the game’s decision making.
- Undertake research from inside and outside the game to deliver cricket experiences that inspire existing fans and attract new ones.
- Provide clubs and leagues with insight that assists them in providing the right formats and opportunities to attract and retain players.
-
-
-
-
Operations
We will deliver efficient, effective and responsible administration to support the financial sustainability of our organisations
Focus
- Administration within cricket organisations.
Key partners
- ECB, MCC, FCCs and CCBs.
The priorities
- Maximise the benefit of the game’s reserves to support a sustainable game .
- Simplify and improve business processes by investing in game-wide tools & systems.
- Align national reporting requirements to eliminate duplication of administration.
- Invest in procurement management resource to deliver significant game-wide cost reductions and efficiencies.
-
-
Measure success by
The financial sustainability of cricket organisations in England & Wales
-
Measure success by
The investment in More Play, Great Teams and Inspired Fans